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Click or Not to Click – Social Search for Auto Repair Shops Part 3
In the third segment of the series, Mitch and I explore the importance of a small business’ website, tools to measure its effectiveness and potential pitfalls. Especially the urge to please Google and...
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A Bad Review! Is there such a thing?- Social Search for Auto Repair Part 4
Having one’s business out there on Google or other places seems scary to some and a huge opportunity to others. That anybody can leave an unfiltered review creates some discomfort. To those who feel...
View ArticleOnline Communication Beyond the Counter – Social Search for Auto Repair Shops...
Is the customer interaction at the counter related to the effectiveness of an online campaign? Can messaging to the customer be automated? Can the service adviser be replaced? Watch this recipe for...
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Dear Business Owner/Web Designer
Have you ever had discussions with your web designer/client on how the website should look like? Discussions about what image to place where, what color, what layout, what design in general? And did...
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A New Way of Leveraging Reviews
Although Google has stopped aggregating third party reviews (see here for why it happened), reviews have not lost their power. The opposite is true. In addition to showing reviews augmented with stars...
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Success Metrics You Shouldn’t Overlook
I have been asked by shop owners and industry experts alike, how it would be possible to make Google rankings and reviews tangible. So tangible that a decision to invest in SEO, a website, review...
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Reviews Featured on Your Website Are ALL on Google!
Reviews assist in getting potentially new customers to trust you. You knew that already. Dominance on Google page#1 assists new customers finding you. You knew that as well. Do you know how effective...
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Have Search Results Become Unpredictable?
Ron Haugen (the author of the great movie clip about finding a Saturn repair shop) and I had a chat about Google plus and its repercussions on search results. Over the course of the conversation the...
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Do you need a Mobile Website?
Using smartphones and tablets to search for local businesses has become a wide spread habit and is going to increase, because it is highly convenient. Due to the much smaller available space on...
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Smart Funnels Create More Customers
The beauty about local search is how tangible it can be if you incorporate information about local circumstances. If you think of the standard sales funnel (below), you already have pretty concrete...
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